Grand River to Design and Build New E-commerce Web Site for Model Train Company

Press Release: Grand River to Design and Build New E-commerce Web Site for Model Train Company

Ann Arbor, Mich. (PRWEB) May 16, 2011

Grand River, a leading e-commerce developer, today announced they will work with M.B. Klein to create a new online store for Model Train Stuff (www.modeltrainstuff.com). M.B. Klein serves the model train community with a large, ready-to-ship selection of trains and accessories.

A Magento Enterprise Partner, Grand River will design and develop the new site using Magento's Enterprise Edition 1.10. This leading open-source e-commerce platform delivers a scalable, cost effective, online retail solution with rich features, functionality, and flexibility.

"We want to give our online customers the same great shopping experience they would get in our store so we chose Grand River," said Matt Ehrhart, e-commerce manager at M.B. Klein. "We're working with them to build an easy-to-shop site that offers the very best selection of model train products and continues to provide the expertise and top notch customer service that has helped us lead the industry."

Grand River will use their expertise in usability, design and information architecture to create an enhanced user interface for ModelTrainStuff.com, making it easy to search, shop and buy products. The Magento platform includes support for mobile commerce as well as content management and targeting, search engine optimization, promotional marketing tools, order management, and customer service.

"ModelTrainStuff.com is shopped by train enthusiasts from around the world," said Scott Robertson, partner and co-founder of Grand River. "They turn to M.B. Klein for indepth product knowledge and outstanding customer service. The new site will deliver that experience online and provide the company with a foundation on which they can expand their e-commerce business with easy-to-use content management tools that update the site in real time."

In addition to the development of the new online store, Grand River will also provide cloud hosting services for M.B. Klein.